Vintage 1944 Borden Cheese Ad – Elsie Cow WWII Kitchen Print

This is an original World War II–era magazine advertisement for Borden Company fine cheeses, featuring their beloved mascot Elsie the Cow.

Created during the 1944 wartime rationing period, the ad positions cheese as a smart, versatile solution for families coping with food shortages. It reminds shoppers that cheese is one of the rationed “Basic 7” foods and encourages everyone to get their fair share for good nutrition.

The ad highlights Borden’s Wej-Cut Cream Cheeses in four flavors:
• Plain
• Chives
• Pimento
• Relish

It also suggests creative kitchen uses, from omelets and casseroles to sandwiches and even dessert dishes — a wonderful snapshot of how families adapted meals during WWII.

With its cheerful illustration and colorful mid-century design, this ad is perfect for a vintage kitchen, dining nook, farmhouse décor, or advertising collection.

Back side of advertisement features Inter-Woven Service Socks.

Details:
• Original vintage magazine advertisement (not a reproduction)
• Brand: Borden Company
• Mascot featured: Elsie the Cow
• Date: Circa 1944 (WWII rationing era)
• Product focus: Borden’s Wej-Cut Cream Cheeses
• Theme: Wartime cooking & ration-friendly foods
• Size: 10 1/4" x 14"

Condition:
In good vintage condition with expected age-related wear and light toning typical of 1940s magazine paper. Displays beautifully and is ready to frame.

A charming and nostalgic piece of WWII kitchen and advertising history 🧀✨

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