$15.00
This is an original 1943 magazine advertisement for Lord Calvert Custom Blended Whiskey, a brand marketed in the 1940s as one of the most luxurious blended whiskies available.
The elegant ad copy describes the whiskey as “so rare… so smooth… so mellow” and boldly calls it the “most expensive whiskey blended in America.” Each bottle was said to be numbered and registered at the distillery by Calvert, reinforcing the exclusive, high-end image of this “Custom” blend created for those who appreciated the finest.
Details in the advertisement specify the whiskey as 86.8 proof and 65% grain neutral spirits, a fascinating glimpse into period labeling and blending practices.
With its refined typography and classic mid-century styling, this piece makes standout décor for a home bar, lounge, dining room, or vintage advertising collection.
Back side of advertisement features a vintage 1943 B.V.D. print advertisement for men's pajamas and shirts, featuring "Golden Rules for Christmas Shoppers".
Details:
• Original vintage magazine advertisement (not a reproduction)
• Brand: Lord Calvert
• Year: 1943
• Alcohol details shown in ad: 86.8 Proof, 65% Grain Neutral Spirits
• Theme: Premium / luxury whiskey advertising
• Size: 10 1/4" x 11"
Condition:
In good vintage condition with normal age-related wear and light toning consistent with 1940s magazine paper. Displays beautifully and is ready to frame.
A sophisticated and eye-catching piece of WWII-era spirits advertising history 🥃
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